Smiggle is an Australian-based retail store chain that sells stationery and related accessories. The main goal was to create a solid modern, and friendly look and feel, to represent the playful nature of Smiggle as a brand.
To demonstrate their nature as a company that sells designer school equipment, the logo fuses stationery with the brand name Smiggle.
Creating a word-mark logotype, I made a strong and remarkable design that will live for years.
