BUXTON® is a British-based mineral water company that champions the ‘Don’t Give Up, Rise up’ message. It takes 5000 years for BUXTON® Water to naturally rise up through ancient rock and reach the surface in the historic spa town of Buxton. As it overcomes obstacles on its way up it is filtered by limestone and combined with a unique blend of minerals, ready to replenish your own resilience for the journey up and related accessories. The main goal was to create a solid and distinct logo, to represent the process of water erosion creates.
To demonstrate their nature as a brand and I made sure to include stalactites and stalagmite. These rock formations are created naturally in caves when calcite crystals are redeposited to create an unusual yet engaging design that brands BUXTON®.
